Discover how C42D branded and launched Brightline, a startup launching a new model for clinics that are designed with children, adolescents, and teens in mind: multi-specialty for therapy, occupational therapy, and other needs.
 Brightline encourages collaboration between therapists, physicians, families, and schools to ensure that all the people involved in a child’s life know what’s needed to support them.

Health-tech startup logo


Brightline, a venture-backed med-tech startup had secured funding and was in the process of moving towards a 2020 launch of their new clinics in California and New York. When they engaged C42D, they had completed the basics of their brand strategy and were developing a new name for the company. C42D was tasked with building the brand identity and visual expression of the brand and how it would live across all touchpoints.

Brightline Illustration
Brightline Guidelines


As we do for every engagement, we applied our proprietary process, starting with discovery and advising on the new name. With C42D’s input and guidance, the new name of Brightline was selected.


Brand Identity System
We created a design system that appeals to young children, teens and adolescents, and caregivers – while still feeling modern and trusting to parents. A welcoming color palette resonates with all genders. Beautifully crafted typography achieves softness and humility that is core to the brand strategy. We curated a photography style that views the world through the eyes of children, caregivers, and family units. Families can be seen in a variety of activities, growing, loving, and achieving together. The style employs warm tones and touches of natural light, encouraging an aspirational feel.

Visual elements, such as icons and illustrations, speak directly to Brightline members. While the iconography style is jovial, it is also literal and straightforward, using thin lines to inform members. Organic in form, Brightline illustrations capture the diversity of their member base.

Brightline Color
Brightline Typography
Brightline Photography
Brightline Photography
Brightline Photography Brightline Photography Brightline Photography Brightline Photography
Brightline Pattern
Brightline Icons
Brightline Business Cards
Brightline Swag
Brightline Shirt
Brightline Brochure Brightline Brochure Brightline Brochure
Brightline Ads
Brightline Instagram
Brightline Website
Brightline Website

20 Million

Series A Round, August 2020

We are SO thrilled. Our founder just called me to share her glowing reaction - really beautiful work. Thank you doesn’t even begin to cover it!