Claro was an existing product called Joberate. Due to a pivot in the product’s target audience and mission, they were looking to rename the product, re-brand and launch a new site. The platform allows companies to overlay their own internal HR data with Claro’s proprietary data to identify and retain top talent, help eliminate workplace bias, and uncover issues before they become difficult to resolve.
It was important to maintain their current customer base while appealing to a broader market, and be positioned as a leader in the HR tech space.
We collaborated with the client to land on the name of Claro, which represents the clarity which the product brings to internal HR decision making. We designed the logo to animate Claro’s friendliness and analytics. We extended that work into a new brand identity system and a rebuilt website experience.
Next, we designed Claro’s value propositions for its core product and developed messaging, icons, and illustrations to reflect the new direction. CRM and email marketing technologies were implemented to track inquiries and leverage opt-ins.
In partnership with this exceptional client, we accomplished a strategic and elegant complete refresh of the Claro brand.
You can view the new site here.
The feedback has been extremely positive across the board from a number of prominent people outside the company... They say the new look validates who we are and what we do, which was the objective of the rebranding.