Steven Cohen is one of the most celebrated luxury real estate brokers in New York City. He has delivered nearly one billion dollars in sales over his eighteen year career with the Corcoran Group. We built and launched a personal brand and website that pays homage to this titan of New York City real estate.

Challenge:

Steven was going from being a Corcoran Group agent to launching his personally branded group under the Corcoran umbrella. He needed a corporate brand created for The Steven Cohen Team, one that was a reflection of his personal brand and his vision for a high-end, white-glove brokerage service. His high-end audience demands a responsive digital presence and elegant marketing collateral, and Steven insisted on work that would attract new local and international clients to the luxury real estate market in Manhattan..

Solution:

For such a personal project, nothing by the principle figure himself would do. This process had to begin with a creative strategy that reflected Steven’s personal brand, his business values, and his belief that “Experience is not measured in years. To me, it’s the passion you put into each moment that moves you forward”. This led to a clean and understated color palette and visual language anchored by timeless, classic typography. That type was put to work in a clean, editorially-inspired grid system that brought refined elegance and upscale character.

That same ethos extended into Steven’s online experience a responsive website with direct response capabilities that presents the Steven Cohen brand, his experience, and the warmth of Steven’s persona. To support the lead generation capability of the site, we created print collateral consisting of listing show sheets and postcards.

Results:

The Steven Cohen Team launched with a warm and upscale brand presence, a digital platform, and a suite of tools to propel him towards new career milestones. With growing listings and a growing client base, he has surely solidified his status as one of Manhattan’s leading world-class luxury real estate brokers.