C42D Client Midday Featured in Fast Company

By David Card

An influx of funding and social awareness has motivated brands to rethink their design strategies so they can speak more authentically to women entering menopause. Fast Company recently featured the branding of Midday in this article.

We’re proud to announce the August 2023 online edition of Fast Company prominently features the incredible brand design for our client Midday in the article titled “The booming menopause economy has its very own aesthetic”.

At C42D, we’re on a mission to build brands that are solving impossible problems, inventing the future, or improving the lives of people around the world. This includes connecting brands in new ways to segments like the menopause market, which traditionally has been underserved and slow to come around to a more empowered, honest, and woman-centered approach.

In the article, journalist Margaret Anderson sets the historical context around this emerging $16 billion market, then analyzes the brand identities of several brands that are breaking new ground.

“We wanted the app’s branding to reflect that we’re here to empower women to celebrate life’s high points and manage health with precision. By adding a bold color palette and vibrant patterns, along with dynamic lifestyle imagery, Midday’s design represents a future that is fresh and joyous.”

– David Card, Founder at C42D

C42D is honored to have this recognition and validation for our creative work and efforts to redefine the menopause market.

Link to Article



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