Brand Identity Design

Your brand identity should be working for your business, not against it. A brand identity is more than just a logo. It’s the expression of your brand, the consistent touchstone your customers experience no matter where they are in the sales cycle, and the promise your employees deliver to them. It is your heart and mind made real.

Developing your brand identity depends on a strong strategic foundation that informs design decisions. We’ll start with a mood board and from there build identity concepts, a tagline, voice and tone for copy, photography direction, fonts, and color.  

We create brand identities as design systems that include patterns, icons, user interface elements and illustrations.  We arrange these blocks to build all of the applications of your brand, from web design and digital to print and video, from social marketing to ad campaigns.  

All that adds up to a beautiful summary of how to take your brand to market. This is your brand book, and it’s filled with examples of collateral, a stationary system, and digital assets. If desired, we can create an online digital asset management tool for internal and external team members to access and manage the printing of your new stationery and materials with our unmatched network of expert print vendors.

Launching a new identity requires logistics planning and messaging for internal and external audiences. We’ll have a launch plan to ensure everything goes off without a hitch, especially your web site.

On that note, to read about how we approach web and digital, click here.