In the strange, early life of a hot Silicon Valley start-up, marketing can be as consequential as reality. Early generation tech start-ups, after all, often competed based on technology and engineering alone; now, investors are increasingly looking at companies that seize on cultural trends in catchy ways.
Vanity Fair, The Hysterical Debate Over Silicon Valley's Next Big Thing
Next, we dive into the elements of your core brand strategy. We create a custom mix of brand attributes, values, a mission, brand narrative, key messages, and creative direction, designed just for your brand.
Some clients need help developing their brand architecture, finding the right company or product names, or developing solid leads. We do that, too.
We’ll present you with a strategy, garner feedback, and refine until we’re all in agreement. Then it’s time for us to dive into creative ideas for your identity.
To learn more about how we create stunning brand identities, click here.
