Baymax Research® is a medical device startup with several innovative products that use negative pressure for wound therapy.  Check out how C42D built a brand strategy that differentiates them from an industry landscape where sameness is the standard.


Our research and discovery phase revealed a product landscape that was cluttered with cheap products with little to no thought for branding or positioning. We saw a strategic opportunity to position Baymax Research® as an industry leader through a contemporary, innovative and clean technical look and feel.

Baymax Research® Logo
Baymax Research® Logo


Inspired by modern product design, we employed an all-lowercase font with a bandage suggested by two overlapping shapes to imply transparency and trust. We designed a unique and ownable graphic pattern and a bold color palette to create a clean and contemporary look. Next, we developed the product logo for mimo™, following the established design language.

Baymax Research® Pattern
Baymax Research® Typography
Baymax Research® Typography
Baymax Research® Business Card
Baymax Research® Stationery
Baymax Research® Shirt
Mimo Logo


Baymax Research® products are still awaiting FDA clearance, but pre-orders have been robust and revenue forecasts for the coming 12 months are exceeding expectations.

All their work was incredibly personalized to best fit our company. They thoroughly did their due diligence and background research before presenting anything, and always delivered on-time.