Baymax Research® is a medical device startup with several innovative products that use negative pressure for wound therapy.  Check out how C42D built a brand strategy that differentiates them from an industry landscape where sameness is the standard.


Our research and discovery phase revealed a product landscape that was cluttered with cheap products with little to no thought for branding or positioning. We saw a strategic opportunity to position Baymax Research® as an industry leader through a contemporary, innovative and clean technical look and feel.


Inspired by modern product design, we employed an all-lowercase font with a bandage suggested by two overlapping shapes to imply transparency and trust. An unique and ownable graphic pattern was developed, and a stationery suite was developed which used the bold color palette sparingly as accent colors to create a clean and contemporary look. Next we developed the product logo for mimo™, following the established design language.


Baymax Research® products are still awaiting FDA clearance, but pre-orders have been robust and revenue forecasts for the coming 12 months are exceeding expectations.