KBB Partners brings value to their clients through group purchasing, managed services, and data analytics. With an outstanding retention rate, proprietary technology, and an experienced staff, they were poised for explosive growth. To get there, they were seeking a new company name, clarity in their brand story and messaging, and, of course, a strategic brand identity catered to the C-Suite.
C42D employed our proprietary process for branding, starting with an in-depth discovery including brand audit, stakeholder interviews, competitive audit, and other research to fully understand their customers, business model, and value proposition. We developed a brand platform around outstanding value with impeccable delivery. In a business where perfection is the only option, KBB was obsessed with details – so their clients could stay focused on the big picture.
Our detailed strategy presented recommendations on mission & vision, brand positioning, key messages, customer profiles, key differentiators, brand attributes and benefits, brand pillars, architecture, and voice. Next, we presented naming options that reflected the strategic objectives, including a shortlist of recommendations with rationale. The name Concertiv was chosen and we moved forward with identity design and brand touch-points.
To create the brand identity system, we started with a modern logo design that utilizes a subtle checkmark in the letter-form of the “V” at the end of Concertiv. The strong sans serif typeface embodies the company’s confidence, expertise, and efficiency. The checkmark in their “V” is indicative of the operational lift Concertiv provides. It also symbolizes the concept of perfection, optimism and helping clients check off to-dos from their lists every day.
The brand launched in January, 2020 to much positive acclaim. We’ll be updating this case study as more metrics become available so stay tuned!