Founder Jonathan Beda reached out to C42D to develop company naming, positioning, brand strategy, visual identity, and a website for his new firm.
Employing our proprietary process, C42D engaged in stakeholder interviews and research to uncover key business and audience insights. This data was analyzed and compiled into a report that detailed implications and drivers for brand positioning. Through a workshop, a final positioning statement was developed. Next, we created a brand mission, value proposition, brand pillars, messaging, and narrative.
Diving into naming, we created a naming brief to establish the job of the name, naming strategies, and creative platforms. A long list of potential names was generated, prescreened for trademark registration, and presented with evaluation criteria to deflect subjectivity. The final name of Connexa Capital was chosen for its allusion to a vast network of business connections.
For creative direction, we focused on foundations and connections. Relationships and partnerships are built on solid foundations. Solid foundations require structure and interwoven building blocks working in concert at all times. Interlocking lines, geometric shapes, and textures, as well as thin weaving lines that travel in tandem, convey the active engagement, deep support, and collaboration between Connexa Capital’s team of operators, founders, and investors.
C42D developed a complete identity system, brand guidelines, social media assets, print, and digital collateral, as well as a fully responsive website on WordPress featuring their investment approach, portfolio companies, the team, testimonials, and a careers section.