In anticipation of an ambitious push into content marketing, Foundation needed to a new mobile-friendly, responsive design solution incorporating an advanced yet straightforward CMS to give them better control and greater efficiency, that allowed for easy updates and felt on-brand.
We created a contemporary architecture and user experience design that is consistent with the startup and VC landscape today. We deployed an intuitive and user-friendly CMS that the marketing team uses with ease to update content and manage leads. We created an improved UX that reflected the progressive and contemporary nature of the Foundation brand and implemented a platform for announcements and lead capture, enabling Foundation to maintain ongoing engagement with its followers.
The website and back-end solution led to increased staff efficiency in content management and site updates and provides the ideal content platform and user experience across desktop and mobile. The new site architecture and design help maintain and support Foundation Capital’s market-leading position.
Working with C42D, we were able to achieve all our goals for our new website — a highly flexible backend design and a front end design that goes beyond expectations. They were flexible, responsive and brought their great ideas and designs to life.