Kindbody needed a branding agency to get out of the gate fast with a planned NYC launch only months away. The competition felt cold, male-dominated, and off-putting. None of the top fertility clinics provided the assurance that comes with a familiar brand. The opportunity was ripe to launch a modern clinical experience that fuses technology, wellness, and technology, all housed in a beautiful boutique environment.
C42D was tasked to strategize, develop and bring to life the brand story and identity, and launch the brand and website in short order.
The brand strategy hinged on educating the core target and driving awareness through traditional and digital channels with an eye-catching brand behind it all. We began by exploring the brand’s core values, mission, and positioning.
We seized upon three critical pillars for the brand strategy: simplicity, humanity, and a female but not feminine aesthetic. The use of a typewritten font is a reference to women’s liberation as 81% of women entering the workforce at the turn of the last century began their careers as typists.
The parenthesis symbolizes the body and mind — creating an ownable and scalable visual asset, for example in the tagline “Own your (future).” Another ownable asset was the color yellow, dubbed “Kind Yellow” in our color palette, setting an overnight trend in the health-tech space.
Total project start to finish time was under 3 months (whoa)! In this timeframe, C42D delivered: Brand Strategy, Positioning, Key Messaging, Brand Identity System, Tagline, Responsive Website, Environmental, and OOH Graphics.
Kindbody is now receiving national recognition and news coverage as a trailblazing startup. They have raised 120M in funding as of June, 2021 (Source: Crunchbase). Visit the site
We’ve had a lot of success with the launch. We’ve had over 20,000 visitors since the site went live. Everyone we speak to has very positive things to say about our branding and the look of our website.