Kindbody came to us needing to get out of the gate fast with a planned NYC launch only months away. The competition felt cold, male-dominated, and off-putting. None of the top fertility clinics provided the assurance that comes with a familiar brand. The opportunity was ripe to launch a modern clinical experience that fuses technology, wellness, and technology, all housed in a beautiful boutique environment.
C42D was tasked to strategize, develop and bring to life the brand story and identity, and launch the brand and website in short order.
The brand strategy hinged on educating the core target and driving awareness through traditional and digital channels with an eye-catching brand behind it all. We began by exploring the brand’s core values, mission, and positioning.
We seized upon three critical pillars for the brand strategy: simplicity, humanity, and a female but not feminine aesthetic. The use of a typewritten font is a reference to women’s liberation as 81% of women entering the workforce at the turn of the last century began their careers as typists.
The parenthesis symbolizes the body and mind — creating an ownable and scalable visual asset, for example in the tagline “Own your (future).”
In funding as of 04.17.19
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The brand and website were developed and launched in under 10 weeks total, which is remarkable for an effort of this scope. Visit the site
We’ve had a lot of success with the launch. We’ve had over 20,000 visitors since the site went live. Everyone we speak to has very positive things to say about our branding and the look of our website.