Kindbody is disrupting the fertility clinic space with a new lifestyle-based model that is centered around community. They are focused on providing a modern clinical experience that fuses technology, wellness, and technology, all housed in a beautiful boutique environment.

Challenge:

Kindbody came to us needing to get out of the gate fast with a planned NYC launch only months away. The current landscape of fertility clinics felt cold, male-dominated, and off-putting. No providers provided the assurance that comes with a familiar brand. The challenge at hand was to strategize, develop and bring to life the brand story and identity, and launch the brand and website in short order.

 

 

Solution:

The brand strategy hinged on re-inventing the industry, educating the core target, and driving awareness through traditional and digital channels with an eye-catching brand behind it all. We began by exploring the brand’s core values, mission. and positioning.

We seized upon three key pillars for the brand strategy: simplicity, humanity, and a female but not feminine aesthetic. The use of a typewritten font is a reference to women’s liberation as 81% of women entering the workforce at the turn of the last century began their careers as typists.

The parenthesis symbolize the body and mind — creating an ownable and scalable visual asset, for example in the tagline “Own your (future)”.

 

 

Results:

The brand and website were developed and launched in under 10 weeks total, which is remarkable for an effort of this scope. Visit the site