CHALLENGE
Post-pandemic labor demands were changing every few months, and movo’s product was evolving in real-time to meet them. Our goal was to build and evolve the brand, product, and marketing assets to continue to meet the needs of this shifting landscape.
SOLUTION
Over the course of our first year, we prototyped and iterated on brand and digital, creating a v1. visual identity and refining as the product and audience came more into focus. We worked with the client to identify areas of opportunity for the brand through a competitive analysis and landed on a fun but confident and approachable brand personality. Working in parallel, our UI/UX design team collaborated with movo to design and prototype product screens for mobile and web apps.
The movo website launched on WordPress in three languages and continues to evolve through our iterative, sprint-based approach. C42D also rounded out the marketing toolkit, creating collateral, business cards, presentation decks, trade show materials, video, and more.
RESULTS
Since engaging C42D, movo has enjoyed year-over-year growth of 88% Our ongoing collaborative partnership is now entering its second year. We look forward to continuing our journey with this exceptional client.
“C42D has been an invaluable partner to Movo, expertly blending creativity with our mission to launch our brand. From a multilingual website to navigating the post-pandemic HR world, their contributions have been instrumental in fueling our growth.”