Teal came to C42D with a beautiful vision: To advance women’s healthcare by putting women, their preferences, and their experiences at the heart of a new way to be screened or a new way to stay healthy.

Cervical cancer is preventable 93% of the time, yet 1 in 3 women is currently underscreened due to the unpleasant experience of a Pap smear. Teal Health is dedicated to creating the first FDA-approved at-home cervical cancer screening kit, changing the conversation around an unpleasant experience with a novel self-collection device that will make it simple for a woman to collect a sample from the comfort, convenience, and privacy of her home.


Together, we embarked on an exciting journey to capture the essence of Teal Health through a series of captivating hummingbird concepts. Hummingbirds, known for their tenacity and symbolic association with good fortune, also signify the end of adversity and the beginning of healing.

After careful exploration, we discovered a sophisticated brand mark that perfectly harmonized with a modern sans-serif font, elegantly complementing the bird’s graceful contours. Inspired by Teal Health’s name and the cervical cancer awareness ribbon, we crafted a color palette centered around the captivating hue of teal. Soft mint, brilliant white, calming taupe, and deep navy form the foundation of this palette, accentuated by a feminine coral and inviting amber. This versatile range of colors appeals to both consumers and clinical audiences alike.

Typography played a crucial role in maintaining legibility while infusing the brand with personality. We thoughtfully paired two contemporary sans-serif fonts, ensuring a readable experience that never compromises on character. The imagery featured women, their bodies, and their lives, radiating a gentle aura. They embody the soul of the Teal Health brand. Delicate linework, inspired by the hummingbird’s curves and the female form, gracefully adorns Teal Health’s iconography and various curved patterns. Through organic illustrations and photography, we authentically depict real-life patients, shattering the confines of idealized stereotypes.

Together, these elements form a visually stunning and emotionally resonant brand identity for Teal Health, capturing the essence of empowerment, compassion, and authenticity.

We’re happy to announce that Teal Health has raised $8.8M in seed funding from investors to continue on this journey.

I could not be happier with my decision to select C42D for this project; they were the most responsive, detailed, and efficient agency I’ve ever experienced. I could not be more proud of the work we created together and the brand we’ve built.