ATO is at the forefront of a new revolution in how artists, patrons and galleries interact through a first-of-its-kind digital platform. See how we developed a strategic brand positioning to carve out this new niche.

Challenge:

Inspired by historical figures like Leo Castelli and the early days of the Renaissance, ATO is looking to build their brand to appeal to artists and the patrons who support them in a new gallery model for the next generation. Foremost was the need to build a positioning strategy to differentiate them from the current gallery landscape, and appeal to a youthful audience, and a new brand identity system to go to market with.

Marketing Strategy

Solution:

Icon Design
Stationery Design
Custom Typography and logo design

Results:

In partnership with this exceptional client, we accomplished a strategic and elegant complete refresh of the ATO brand.