Inspired by historical figures like Leo Castelli and the early days of the Renaissance, ATO was looking to build their brand to appeal to artists and the patrons who support them in a new gallery model for the next generation. Foremost was the need to develop a positioning strategy to differentiate them from the current gallery landscape and appeal to a youthful audience, and a new brand identity system to go to market.
Our solution for ATO is a bold, artistic brand strategy and visual identity system that embodies their desire to contribute to a thriving art world and speaks to revolution. The ATO brand strategy hinges on giving power back to the next artist generation while being a cultural leader in the art-tech space.
Visually, we began with a bold logo mark that represents their core values of global presence, prestige, and eloquence. Their refined color palette, authoritative typography and voice, and simple icons unite to form a sophisticated brand that is attractive to seasoned artists and future artists of the world.
In partnership with this exceptional client, we accomplished a strategic and elegant complete refresh of the ATO brand.