Fresh off a Shark Tank appearance, our clients at BAOBAB were looking to elevate their overall brand presence and online store. Their product truly is “the perfect polo shirt” with some amazing features and a compelling backstory. C42D took all this powerful material to craft a fresh, timeless look and undeniably better brand experience.
We applied our branding process starting with discovery and strategy. In this phase, we built out their corporate and product positioning, along with four customer personas to better understand the customer journey. Rounding out the strategy was the brand tone of voice and pillars to build the brand house.
Although we recommended they retain their existing logo mark to not lose brand equity, we did make some strategic adjustments to improve the overall impact. In addition, we made font and color recommendations to apply to the refreshed Shopify site.
The project concluded by redesigning and relaunching the BAOBAB store on Shopify.
I would put them in the top tier, and we got a lot of value compared to larger agencies.