Daniel H. Cook is the national leader in third-party administration of benefits focused on public union funds with over 1B in benefits processed annually. In 2018 DH Cook hired C42D to relaunch a brand that represents and honors their industry leadership.


To achieve DH Cook’s strategic priorities, we began with a clean slate and applied our proprietary process. We re-thought the website to communicate their marketing strategy clearly – but also be functional as well – with over 1B in funds processed through their customer portal each year there was no margin for error.

Daniel H. Cook Logo


We began our discovery phase by interviewing senior management to unearth insights around key messages, competition, vision, mission and company values. We also learned their competitive advantage around service and technology were a key differentiator. We wrote a creative strategy brief outlining objectives, target audience, values to communicate, key benefits and positioning. We then developed mood boards to articulate this strategy. The identity design contains two distinct parts, a hexagon to represent balance and the letter D.

We strategically designed wireframes for the website to guide users to their destinations. We sourced imagery to speak to the target audience while also feeling human and approachable. C42D wrote all website copy and coordinated a photo shoot to capture the personalities of top management.

Daniel H. Cook Website
Daniel H. Cook Website


Following the relaunch of its brand presence and website, DH Cook saw an increase in traffic and heightened awareness in the category. Feedback from clients and prospects has been extremely positive.

You can view the site here.

Daniel H. Cook Business Cards