FalconViz is a Saudi-based startup enjoying success through an innovative method of using drones to capture 3D imagery. With a new focus on software development and AI, and plans to expand outward from the Middle East, FalconViz needed to develop a brand strategy focused more on data and with an elevated, global presence.
A second challenge was working with a team in a completely different time zone without the advantage of face to face contact.
We conducted in-depth research into their values, business model, company culture, competitive environment, and key differentiators. Our brand strategy focused on emphasizing a collaborative approach, expertise in data processing, and precision and speed – with quality.
From a creative standpoint, we designed a brand mark that gives a subtle nod to their roots in drone piloting while facing forward to their future in data processing. A dark color palette lent authority and value with bright accents to speak to innovation with a modern touch.
Utilizing project management and communications technology, we bridged the gap to successfully collaborate with the FalconViz team across a six-hour time difference and without in-person meetings. Their investor team was impressed with the results, and an update to the website is planned for 2019.
We have more than just a logo now; we have a phenomenal new brand and a full identity capable of competing on the international stage. Our new image and tone are compelling and effective for both internal and external audiences.