The Velocity 12 Report was monumental for Ogilvy & Mather as marketing thought leaders. It introduced new data and trends about the future of global growth and would prove vital to C-level executives around the world. To illustrate the 12 velocity markets, we created a mark constructed from 12 “V” shapes to form a circular globe. We built the visual identity on the “V” shape motif.
Once we established the visual identity, we designed a system that allowed us to present a variety of content such as editorial, data and case studies. By creating this structure, we were able to pace the content at a rhythm that encouraged the reader to continue turning the page.
The result reaffirmed Ogilvy & Mather’s position as marketing thought leaders and became a vital resource to some of the world’s most influential brands.